/ OUR PHILOSOPHY

Roads build people, and people build cars

There are so many different types of roads all over the world;
people live their lives using the roads. Each one trains us to
build better cars, while challenging us to be stronger and
smarter. The road is our greatest teacher, for it shows us what
a car should be.

The harsh environment of racing

Racing is the ideal training ground. In this extreme
environment, unexpected events occur and split-second decisions
must be made. Lives are on the line, so everyone must be at
their limit. Such experience challenges people, inspires us to
learn and supports the development of ever-better cars.

Dialogue with the road

From freezing mountain roads to blazing-hot trails through the
dessert; on snaking curves and endless straightaways; over
smooth surfaces and rocky terrain; we dialogue with all these
roads and more. They challenge us, inspire us, and teach us to
make ever-better cars.

Driver-centric

Drivers are the center of our universe. We create cars in which
they feel most comfortable and in control. Behind the wheel,
drivers communicate with the vehicle using all their senses.
Their feedback helps us build ever-better cars